While I love fashion, it's imperative to stay informed. However, I never make time to read newspapers. "We tackle the problem that most of us have- we need to be informed, but none of us have extra time," says co-creator Danielle Weisberg. She and her business partner, Carly Zokin, quit their jobs to start The Skimm, a daily news blast sent to email accounts for free.
Forbes states "The best way to describe The Skimm is to imagine getting a diverse briefing every morning on what's going on in the world. Ranging from politics, international affairs, gossip, sports, entertainment, finance, and more..." (11/4/13).
The Skimm, is an free email service to which you subscribe. Every weekday morning, sometime close to 6 a.m., they drop an email in your inbox. It has the top, pertinent national and international news summarized. Not only do you get the news but it is delivered in a somewhat entertaining fashion- as if you are conversing with a girlfriend. Reading the Skimm everyday will ensure that you can participate in any water-cooler or cocktail party conversation in an informed manner. There is no annoying advertising of any kind.
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