How to apply under eye concealer

So the blogosphere has been buzzing on what is the

best way to apply concealer. The traditional method was to dot it in a half-moon under your eyes and then blend with a finger or brush. The new method, made popular by make-up artists advocating contouring of the face, involves applying the concealer in dots or streaks under the eye in an upside-down triangle.

Here are the results: on the left, half moon, on the right, triangle. We can all agree that the triangle method adds light to her whole face, not just the under eye area. What an easy technique to brighten your look.

Half Moon vs. Triangle

Here is a splurge vs. steal for concealers:

SPLURGE:

Cle de Peau Beaute Concealer

$70.

This concealer is used widely by stars and beauty editors alike. It is editorially well received season after season.  

Steal:

L'oreal Paris True Match Super-Blendable Concealer

$7.60

Revlon Color-stay Under Eye Concealer

$10.